Showing posts with the label Fundamentals of MarketingShow all
Guerrilla Marketing
The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a competitive and callous environment. The…
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Fundamentals of Online Marketing
Introduction We are in the age and times of "here" and "now"; Individuals and organizations seem to be in a hurry and everyone wants to …
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Sports Marketing
Introduction Sports has become an important agent of globalisation, transversing various nations of the world and bringing different people of the world to s…
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MARKETING OF SERVICES
In this article, you will learn that marketers of services face a special marketing challenge because of the nature of service products. Most of the marketin…
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EXTERNAL FACTORS AFFECTING PRICING DECISIONS
Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and demand, competition, an…
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