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The Concept Business market
The business market consists of organizations that buy goods and services to produce other goods and services, to resell to other business users or consumers…
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The Factors affecting Business Marketing Demand
The factors affecting the market for business products are: (i) the number of potential business users; (i ) their purchasing power; (iii) buying motives, an…
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4 CHARACTERISTICS OF BUSINESS MARKET DEMAND
Four demand characteristics differentiate the business market from the consumer market: (i) Demand is derived, (i ) demand tends to be inelastic, (i i) demand …
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NATURE AND SCOPE OF THE BUSINESS MARKET
The business market consists of all business users, organizations that buy goods and services for one of the following purposes: (i) To make other good…
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Forming Good Customer Relationship
There are mainly three retention building approaches to form good customer relationships, which we are looking at in this article. 1. Adding Financial Benefit…
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Customer Relationship Management (CRM)
Customers are becoming harder to please. They are smarter, more price conscious, more demanding, less forgiving and they are approached by many more competitor…
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Factors influencing consumers Behaviour
The buying behavior of ultimate consumers can be examined using a five- part model: the buying-decision process, information, social and group forces, psycho…
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Situational Influences on Customer's Behaviour
Often the situations in which we find ourselves play a large part in determining how we behave. Students, for example, act differently in a classroom than the…
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Psychological Factors influence on Customer
One or more motives within a person activate goal-oriented behaviour. One such behaviour is perception, that is, the collection and processing of information…
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